by Dr. Uzoma for Beauty 365
Earlier this month, Carol’s Daughter invited the Beauty 365 team to learn more about Transitioning Movement.
We learned that more and more women are transitioning from relaxers to natural hair. The relaxed hair market has been rapidly declining. We were informed that is has decreased from over $100 million to $35 million in sales.
Despite the declining market, there is no packaged kit or localized resources addressing the issues involved with transitioning to natural hair. . .
Lisa Price, founder of Carol’s Daughter, speaks to the group about Transitioning Movement and the new 3 step kit.
Carol’s Daughter’s Transitioning Kit is a 3-step regimen designed specifically for those of us who are growing out their relaxers. The kit addresses 3 problems that are specific for transitioning hair needs:
- Product Build-up: The 2 textures may be frustrating to care for so some women overuse products which build up on the hair and scalp.
- Scarred Scalp: Repeated relaxers can scar the scalp (especially if the relaxer is too strong or applied incorrectly). These scars can damage hair follicles and the scalp, leading to weaker hair strands.
- Demarcation Breakage: The demarcation point, where the natural and relaxed parts of the hair meet, is the weakest part of the hair. Since it is weak, it can lead to breakage if not properly strengthened.
The Carol’s Daughter 3-step Transitioning Kit will be available for purchase beginning June 2012.
Along with the kit, Carol’s Daughter founded TransitioningMovement.com. The site is dedicated to providing the resources, support and education that women need to embrace their natural hair. This site aims to be the singular resource for natural hair transitioning.
Are any of you transitioning or planning to transition? How is it going for you?
Let us know in the comments.
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on Monday, May 21st, 2012 at 11:38 pm and is filed under Carol's Daughter, Dr. Uzoma, Guest Beauty.
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