Ok, so, before last week I had no idea what diversion was (in relation to the beauty industry, of course). But after attending a presentation hosted by the L’Oreal Professional Products Division, now I do and you will too!

Diversion is essentially the sale of salon-exclusive products via unauthorized outlets and retail websites. Surprisingly, diverted products (in, say, a drugstore) are generally more expensive than if they were purchased directly from salons. Who knew?!

Also, there could be counterfeit, contaminated or extremely old products in the diversion marketplace, usually with the batch code identifiers scratched off so they can’t be traced. Yikes!

So… do yourselves a favor and buy your authorized salon-exclusive products only in salons or from authorized websites! And don’t forget that there are lots of super drugstore and mass market brands available for purchase as well

Anyhoo, check out the video clip below for all the deets on product diversion and do let me know what you think!

Stay Beautiful

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This entry was posted on Thursday, November 20th, 2008 at 4:14 am and is filed under Beauty News, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Video: The Ins & Outs of Product Diversion”

1. PepperSprayKing says:

   November 29, 2008 at 12:02 am

   Systems can be as simple as a flow diversion fitting and hose, or something more complex such as a holding tank and pump with underground agipipe irrigation.

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